Hoyo de Monterrey stands as one of Cuba’s most elegant and refined cigar brands, founded by Spanish immigrant José Gener y Batet and named after his tobacco plantation in the prestigious Vuelta Abajo region. The name literally means “the hole of Monterrey,” referring to the concave terrain favored by premium tobacco growers. Known for their delicate yet aromatic profiles with light to medium strength, Hoyo de Monterrey cigars offer sophisticated complexity with notes of cedar, honey, nuts, and subtle spices. The brand gained legendary status through its association with NBA coach Red Auerbach’s famous “victory cigars” and played a pivotal role in launching the Davidoff cigar empire through the prestigious Chateaux series.
The brand name means ‘the hole of Monterrey’ in Spanish, referring to the concave terrain of the Vuelta Abajo plantation that favors premium tobacco cultivation
• NBA legend Red Auerbach made Hoyo de Monterrey famous worldwide by smoking them as ‘victory cigars’ during Boston Celtics games, infuriating opponents and officials
• The brand launched the iconic Davidoff cigar empire in the 1940s by creating the luxurious Chateaux series for Swiss distributor Zino Davidoff
• By 1958, under Fernando Palicio’s ownership, Hoyo de Monterrey accounted for 13% of all Havana cigar exports, making it one of Cuba’s largest operations
• The Le Hoyo de Río Seco boasts the thickest ring gauge (56) of any regular-production Cuban cigar, representing modern Cuban cigar innovation
The brand name means ‘the hole of Monterrey’ in Spanish, referring to the concave terrain of the Vuelta Abajo plantation that favors premium tobacco cultivation
• NBA legend Red Auerbach made Hoyo de Monterrey famous worldwide by smoking them as ‘victory cigars’ during Boston Celtics games, infuriating opponents and officials
• The brand launched the iconic Davidoff cigar empire in the 1940s by creating the luxurious Chateaux series for Swiss distributor Zino Davidoff
• By 1958, under Fernando Palicio’s ownership, Hoyo de Monterrey accounted for 13% of all Havana cigar exports, making it one of Cuba’s largest operations
• The Le Hoyo de Río Seco boasts the thickest ring gauge (56) of any regular-production Cuban cigar, representing modern Cuban cigar innovation
Awards:
2022 Cigar Aficionado – Top 25 Cigars (Hoyo de Monterrey Elegantes)
2019 Cigar Aficionado – Top 25 Cigars (Hoyo de Monterrey Le Hoyo de Río Seco)
2021 Cigar Aficionado – Cuban Fan Favorite Recognition
2024 General Cigar – 50th Anniversary Honduras Production Milestone
2023 Habanos SA – Global Brand Excellence Recognition
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